Voices of Hope

Voices of Hope is a Lexington-based non-profit which provides resources and support for individuals affected by addiction. The organization wanted to develop a public service campaign to share their message of hope and show that long-term recovery from addiction is possible. I served as creative lead for the project, working with a team of students and professionals to develop the campaign concept and visual direction. The client wanted to challenge stereotypes and stigma associated with addiction, so our team met with four former addicts who volunteered to share their stories. The resulting “I Am” campaign highlights the authentic human elements of addiction, recovery, and hope.

Thanks to our generous media partners and over $65,000 in donated ad space, we were able to create a full-spectrum PSA campaign including TV spots, billboards, multiple avenues for print and digital advertising, social media, and banners for future VoH events.

Special thanks to the students in my Introduction to Design class at BCTC for their brainstorming efforts, AAF Lexington for their support, David Caldwell for spearheading the effort, and to all the team members who came together and donated their time and talents to make this project happen.

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